Molku's Marketing Mayhem

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Upvotes

420

Comments

126

Featured

Yes! 🎉

Launch Score

85%

Upvote Progression

The Founder

Reputation: 75/100

Max 'The Hustler'

"Let's disrupt the market!"

Archetype: The 'Built in a Weekend' Guy

"Just launched Molku, the marketing tool that'll make your competitors cry. #disrupt #startup #marketing"

Wears a different startup t-shirt every day

Has a coffee mug with 'I'm always on' written on it

His LinkedIn profile is longer than his resume

Launch Day Bingo

Not Yet

Happened

Founder tweets from wrong account

10:30 AM PST

API goes down

12:00 PM PST

Competitor drama

9:00 AM PST

Launch tweet typo

6:00 AM PST

Founder responds to trolls

2:00 PM PST

Unexpected feature request

4:00 PM PST

Pricing mistake

Wholesome moment

6:00 PM PST

Reddit AMA goes off the rails

7:30 AM PST

Founder's dog becomes mascot

4:00 PM PST

Product Hunt feature

Launch ends with a bang

6:00 PM PST

Founder's tweet goes viral

Competitor offers to buy

4:00 PM PST

Launch party announced

Founder's meltdown

12 of 16 squares checked

BINGO! 🎉

Launch Timeline

6:00 AM PST+10

Launch tweet goes live with a typo in the product name

Initial confusion, but quickly corrected

7:30 AM PST+50

Reddit AMA starts, but the founder is late

Reddit users start roasting the founder

9:00 AM PST+100

First competitor drama unfolds

Increased visibility, but also some negative comments

10:30 AM PST+150

Founder accidentally tweets from personal account

Hilarious memes ensue, but also some sympathy

12:00 PM PST+200

API goes down, sign-ups halted

Panic, but also a chance for the founder to show resilience

2:00 PM PST+300

Founder responds to trolls at 3 AM

Community laughs, but also admires the dedication

4:00 PM PST+350

Unexpected feature request goes viral

Product pivots, community goes wild

6:00 PM PST+420

Launch ends with a wholesome moment

Community feels warm and fuzzy, despite the chaos

6:00 AM PST6:00 PM PST

Plot Twists

API goes down, but the founder fixes it live on Twitch

Community: 'This is the most entertaining tech support I've ever seen!'

A competitor offers to buy Molku

Community: 'Plot twist: Molku becomes the next big acquisition!'

The founder's dog becomes the face of the brand

Community: 'Who knew the real MVP was a dog?'

Maker Mistakes

Accidentally tweeting from wrong account

Pushing to production during launch

Forgetting to enable sign-ups

Responding to trolls at 3 AM

Setting pricing to $0 by mistake

Posting launch tweet with typo

Competitor Drama

Mailchimp

"Looks like someone's trying to be the next Mailchimp..."

Mailchimp's official account tweets a meme about Molku's launch

HubSpot

"We've been doing this for years, but sure, give it a shot."

HubSpot's founder tweets a sarcastic 'good luck' message

Memorable Comments

@The Sarcastic Commenter

Impact: -0.5

"So, you're telling me this marketing tool can't even market itself?"

Founder: 'We're working on that feature next!'

@The Enthusiast

Impact: +0.8

"This is the future of marketing! I'm in!"

Founder: 'Thanks for the support!'

@The Troll

Impact: -0.3

"I've seen better marketing tools in my cereal box"

Founder: 'We'll take that as a challenge!'

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